More Google CGM: Now the Fun Begins

This news from Steve Rubel by way of Google Blogoscoped.  Blogscoped reports that Google is delving deeper into the world of Consumer Generated Marketing, this time in partnership with Hollywood.

 “After teaming up with Nike for a soccer community, and after teaming up with Sony’s Da Vinci Code for a series of mini games, Google is now getting together with movie The Break-Up (with Vince Vaughn and Jennifer Aniston). Starting today, you can upload your own short and funny break-up videos in this movie/ Google Video promotion. Google is also asking you to celebrate National Break-up Day on June 2nd. (I didn’t even know break-ups were supposed to be funny, but I guess I’m just a spoil-sport.)”

 

Okay, questionable sensitivities aside, this seems to indicate a real strategic interest in CGM on the part of Google. Google is one of the dominant “mass media” companies online. And while I can’t imagine them walking away from the Golden Goose of Ad Sense, it’s interesting to watch them experiment with consumer generated media and marketing. If this makes it more comfortable for big brands like Nike and Sony to take a dip in the Web 2.0 waters, then so much the better.

 
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CGM, Marketing, Social Media, Web 2.0