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March 10, 2006

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Listed below are links to weblogs that reference Jack Trout: That Dog Don’t Hunt:

» Jack Trout Fishes For Marketing Blogger Backlash from Talkshop
Forbes typically the proponent of maverick business strategies has followed up their blog hit piece months later by letting the iconic Jack Trout loose on word-of-mouth. I tend to describe myself as an informed and, I sincerely hope,... [Read More]

Comments

Mack Collier

Actually it's 'that dog won't hunt', but your opinions about Trout and his old-school mentality are spot-on !

Leslie

Mack,

Thanks for the correction, and for reading the blog. My Southern friends must have been grammatically challenged when they gave me their version of the saying. Either way, I agree with you that it applies to Mr. Trout, and many of his old-school counterparts. The good news is that there are more of us around now. Keep the faith!

Mack Collier

Don't worry we have butchered every word/phrase in the english language at one time or another ;)

BTW love your blog, I'll definitely be stopping back by!

Leslie

And I've added yours to my RSS feed as well. Looking forward to future comments.

Errol Smith (of the  Nanocasting Alliance)

In response to all the chatter about Jack Trout's comments on word-of-mouth marketing, Jack Trout invited a group of "buzz evangelist" to face off with him on his radio program. Steve Rubel and Rick Murray of Edelman, Emanuel Rosen of the Word of Mouth Marketing Association, Seth Godin, Joseph Jaffe and Errol Smith (me....producer of Trout Radio) sat down to deconstruct the buzz around word-of-mouth. I listened to all the arguments before sitting in on the roundtable discussion to end the series and concluded that rumors of Jack's "passing" are indeed greatly exaggerated... You can hear the interviews at the roundtable wrap up at:

http://www.jackstreet.com/jackstreet/WJCK-SteveRubelE.cfm

and the entire series at:

http://www.troutandpartners.com/radio/Strategy.asp

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