There were
dozens of articles today handicapping the SuperBowl advertising. Having been in this business for longer than I
care to admit, I realize that it’s become the SuperBowl of marketing for the
Fortune 500. And while I would argue
that it’s damned hard to quantify the ROI for that media spend, in some cases (beer
& cars) it does make sense as part of an integrated marketing plan.
But what
about the rest of us? If you don’t have
$2.5m set aside for your 30 seconds of fame (or from what I saw 30 seconds of
mediocrity) how do you build your brand and reach you ideal customers? According
to Technorati you might consider using a blog or two. David Sifry, the CEO/Founder of Technorati
put out his updated “state of the blogosphere” report and it’s well worth the
read. There are literally millions of
targeted media options and the tools for identifying them and leveraging them
as a marketing resource are improving daily.
The growth
rate is astounding. As one observer
noted, it does make you think of Tribbles.
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